Creative and Personalized Birthday Email Campaigns
People love feeling special. As a marketer or brand representative, this is a huge “in” for you. Whether it’s birthdays, births, or special victories, there are certain milestones in your client or...
View ArticleEmail Marketing Funnels: Two Ways You’re Creating Blockades
Few marketing managers see email campaigns as it’s own separate entity in need of full management. In fact, few companies, allow for a unique email marketing manager who can focus on just email...
View ArticleThe Freedom of Personal Branding for the Good of the Company
Personal branding is something that you might have seen more of in recent times as a result of a brand’s increased digital media presence, but it’s an idea that’s been around for a lot longer than...
View ArticleHow to Tell Loyal Subscribers You’re Thankful For Them
We tend to get comfortable when we’re around the same people often enough. Whether it’s a partner, friends, or colleagues, there’s a level of comfort that sets in after a certain point. While it’s...
View Article3 Things Every Email Marketing Specialist Should Know
Whether you’re manning the email marketing fort, training a team, or looking to hire a specialist, there are some concrete skills every email marketing specialist should have. We’re here to help you...
View ArticleAutomation: The Practical Tool for Marketers
Here’s what your life looks like without email automation: You send out your email campaign: You notice you have three new subscribers You send out a separate campaign to welcome your new subscribers...
View ArticleHow to Go Back to the Drawing Board for the Best Email Newsletters
I’ve been around a lot of email marketing campaigns across several industries. Whether you’re looking at non-profits, think tanks, e-commerce, major consumer brands, networking groups, or blogs,...
View ArticleThe Best Email Designs Are Based on Your Audience
You might want all the bells and whistles when you’re crafting the best email designs for your marketing campaigns. Yet, the best way to go about this project is to step back and think about your...
View ArticleUsing Email Marketing to Boost Social Media Followers
Marketing is meant to be a machine with all parts working toward the same goal. In most marketing departments, the parts are meant to make up the whole; at least, that is the ideal. The reality is very...
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